Steve Lesnard is a renowned Global Brand Consultant. Some of his major achievements include leading high profile global brand campaigns, launching iconic products and building powerful strategic partnerships across different sectors including technology, sports, and lifestyle. He resides in Portland, Oregon, with his wife and three children.
During an interview with Ideamensch, Steve Lesnard reveals a few things about himself.
While responding to the question about the origin of his interest in global brand and consumer marketing platform, Lesnard said that his passion began early in his life. As a student, Steve Lesnard tried to travel as much as he could. Having experienced different cultures, his interest in pursuing an international career kept growing. He is happy to have followed his passion as he has enjoyed the opportunities and challenges involved in the establishment of global brands with deep and personal meanings to the many cultures across the globe. Steve Lesnard terms sports as an international language that has given him the opportunity to break cultural barriers and bridge existing gaps.
As far as his typical day is concerned, Lesnard loves to wake up early and engage in a workout to get him mentally prepared for the day. Steve Lesnard sets mid and long term goals so that he can prioritize the most urgent work. By planning ahead, it helps him avoid the need to rush things.
Steve Lesnard follows three elements to bring an idea to life namely;
1.Defining the actual idea and painting a clear picture of the problem in question.
2.Familiarizing oneself with the target market.
3.Clarifying the benefit that the product/service will offer to the consumer.
Personalization at scale is the one trend that really excites Steve Lesnard. Today, brands have the opportunity to become more personal than ever, and in turn, meet, and at times, exceed the expectations of their customers. The one habit that keeps him productive is remaining curious and being ready to learn at all times. One of the things he wishes he knew when he was young is the importance of seeking full potential. He doesn’t see the need for achieving ‘good’, while he can pursue greatness. Refer to This Article for related information.
Steve Lesnard warned against ignoring customer feedback as it almost always leaves a negative impact on the brand. If you’ve always wanted a book recommendation from Steve Lesnard, that would have to be, The Third Door. Besides being a fun read, Steve Lesnard loves it because it greatly reminds the reader of the power that resilience has as far as reaching one’s objectives in life is concerned.
Learn more about Lesnard on https://medium.com/@stevelesnard