Browse Category: Fashion

Fabletics: Taking over the Fashion e-Commerce Industry

Fabletics has managed to do in three years, what most companies take years to achieve; conquering Amazon. For a long time, Amazon has been controlling 20% of the market. This has made it very hard for the different online retail store to succeed.

 

Through their technique, Fabletics has raised$250 million in revenue in the last three years.

 

How is Fabletics winning?

 

Kate Hudson and her partners decided to launch a brand that is different from the rest. They established a member-based Company. It is this is a simple idea that has made Fabletics a household name. All their customers sign up, and the management team request on their fashion preference.

 

The strategies used

 

One can’t plan to compete with Amazon without having strategies and a plan. This is something that Fabletics understand, and that is why they have developed simple yet robust strategies. The most important strategy they have incorporated in reverse showrooming.

 

Showrooming is a process that has made most businesses to fall. It is a technique used by buyers to gain more information on a product. They will visit the different online store, collect information and buy the clothes from other stores at a discount.

 

Fabletics opened pop-up stores that their clients can use to access the different clothes. Retail is another channel of building clientele, and the Company has maximized on the idea. In fact, 25% of the new customers become members at the stores.

 

Maximizing on the data

 

It is important for the retail stores to display what the clients want to see. That is why Fabletics uses the data on the clients’ preferences to stock the stores. All the products displayed are appealing to the customers.

 

About Fabletics

 

Fabletics is an online retail store that manufactures activewear for women. Kate Hudson is the co-founder and the face of the Company. Using her celebrity status, she has managed to increase the popularity of the brand.

 

How it works

 

All members of the Company are required to sign up. You will be asked to fill in a form indicating your fashion preference. If you don’t know what you prefer, you are advised to take the Lifestyle Quiz and determine the gear suitable for you.

 

Once you become a member, you will receive an email every month with the fashion trend of that month. You don’t have to buy the clothing. However, you will be required to make a decision if you are going to buy or not. Failure to make a decision by 5th of that month will result in a store credit of $49.

 

Fabletics launched a male activewear in 2015. Soon after, they included dresses and shoe brands.

 

The style and quality

 

The gym wear is made of high-quality material. They are also quite affordable for the average Americans. The Company has a broad range of styles that you can choose from. Most of the bottoms are designed with solid colors. However, you can also find pants with bold patterns.

Fabletics Gets Directly Locked into Competition with Amazon

The Fabletics brand is getting so much praise. It is like this company is at the top when it comes to any type of strong brand of athletic clothing for women. People are able to see what this company is doing because there is a lot of talk about Fabletics and the work that Kate Hudson is doing to promote her clothing line.

 

Amazon controls a large part of the market for just about everything. There is no shortage in a number of devices and garments that are sold by Amazon. This is a one-stop shop type of environment. Fabletics, however, has been able to find a strong audience because this company has grown to become a true company with a strong niche market. Athletic clothing gets a lot of people to think about Fabletics as a company that caters to people that want something that is stylish and flattering. Kate Hudson has taken more of an effort to actually promote this brand. She has a plethora of interviews where she speaks of Fabletics.

 

Marie Claire is where Kate Hudson has spoken about all of the cute clothes and accessories that are available through this website. She has done her best to build anticipation for all the new stores that are opening. This is going to help people that don’t know about the website discover what this is all about. It is like she is prepping customers and preparing the soil for an awesome harvest. Customers are going to flock to Fabletics because this will give them the chance to try things on.

 

That will ultimately be the way that Fabletics gets the attention of the crowd. So many women have a need for gym clothes, but most people just don’t know where to shop. They may look at a lot of different places that have a lot of different clothing styles, but a place that sells gym clothes exclusively is going to stand out. This is what Kate Hudson is hoping. She wants this company to stand out, and all exercise clothes will make this company a strong competitor when more stores are opened.

 

The Fabletics brand has a plethora of cute clothes that women can wear all day. It doesn’t have to be for just working out. These are clothes that can be used for things like hanging out with friends after work. Some people have even worn this type of clothing to work. That is what the Fabletics brand is doing to get the attention of a lot of different people.

 

This brand has a lot of untapped potential because there is still a lot of infatuation with the newness of this Fabletics craze. It has a boost of celebrity star power, and that has made it one of the hottest brands around. Models talk about how much they like it. Kate Hudson has her own picks on the website. There is a ton of praise for the way that this brand has evolved.