Browse Category: Investment Strategy

Zeco Auriemo’s Decision To Build Properties For High Income People Pays Off

Executive Zeco Auriemo is the leader of JHSF, a company his family has owned since the early 1970s. He started working at JHSF when he was 17-years-old and he became a president at this company before he turned 30 years old. Zeco Auriemo is now the CEO and chairman of the board. As an executive at this company, he turned the focus to building real estate development projects for high income earning individuals in the early 2000s. He says that this is a fast-growing segment of the Brazilian population and nobody else was building housing, offices, and shopping malls with them as the primary customer.

The premier property that Zeco Auriemo built is referred to as the Cidade Jardim complex. This project, which was completed in 2006, is located in Sao Paulo. It features Shopping Cidade Jardim which is filled with luxury brands such as Cartier, Gucci, Louis Vuitton, Versace, and Herme. When the Italian sandal brand Rene Caovilla opened a retail store at this shopping mall Zeco Auriemo and his wife hosted a celebration that included this brand’s creative director, Edoardo Caovilla. Others in attendance at this celebration included Edoardo Caovilla, Felipe Diniz, Fernanda Abdalla, and Constanza Pascolato.

The Cidade Jardim complex also includes nine luxury condo structures which are named Parque Cidade Jardim. Zeco Auriemo says that when he built these many considered it to be pretty risky of him to do so but it turned out very successfully. He also built three commercial buildings in this complex, named the Cidade Jardim Corporate Center, and a few academies.

Zeco Auriemo is married to Mariana Landmann Auriemo. They have two children together. Despite being a busy executive he is with his family as often as possible. He also enjoys to play golf, a hobby he took up in his adult years.