Krishen Iyer mightn’t be someone that you’ve heard of but, then again, his job isn’t putting his name in front of people. He’s the owner of the Carlsbad based Managed Benefits Services which focuses on client interfacing, online marketing and technical development for insurance businesses. But, Krishen Iyer’s entrepreneurial spirit began well before he set up his current endeavor.
He received a Bachelor’s degree in Public Administration from San Diego State University in 2004 but started an insurance-related business in 2002; he also founded Name My Premium, juggling both companies for several years. Eventually, Krishen Iyer wanted to pursue something more significant; something that would take him far beyond Carlsbad and toward new endeavors. See more on Iyer’s education background.
With his roots, however, he couldn’t just abandon Carlsbad; it was his home, and that’s where he set up Managed Benefits Services. But how did Krishen Iyer come up with the idea behind the company? As he says, it’s because he saw a need in the market that wasn’t being addressed. He wanted to build the bridges that insurance companies needed. With the company, Krishen Iyer aimed to provide technical development and client interfacing to his customers, with a particular emphasis on their marketing needs.
With those bridges built, he managed to change the face of insurance marketing and client acquisition overnight right from his Carlsbad offices. With his extensive experience in his enterprises, what trends is he excited about? As Mr. Iyer puts it, it’s a trend that’s been visible for quite a while; it’s how much more specific Marketing Analytics are getting.
He compared how analytics from the modern day and when he first entered the business and noted that they were drastically different; not only regarding specificity but in what kinds of analytics they can now see. Regarding what this can do for Krishen Iyer and Managed Benefits Services; it can help them focus their efforts and deliver their clients the results they want.
This lets them provide a more tailored approach to customizing strategies and efforts, and adapt when needed; skills that have helped put the Carlsbad based business on the insurance marketing map.
Follow Iyer on https://www.facebook.com/public/Krishen-Iyer