Enjoy Freshness at Nathaniel Ru’s Sweetgreen
Sweetgreen is a restaurant chain serving seasonal, simple, and healthy grain bowls and salads. Most food companies look up to Sweetgreen, and if given a chance to start afresh from scratch, they could try to resemble Sweetgreen.
Sweetgreen has the backing of renowned investors such as Danny Meyer, Steve Case, and Daniel Boulud. The restaurant chain resonates well with its food market by offering fresh, healthy, local, and organic dishes. The company is famous with diners who come to have a taste of Sweetgreen’s delicacies at all the 40 joints of Sweetgreen.
The co-CEO of Sweetgreen, Nathaniel Ru, says that Sweetgreen aims at developing a brand that symbolizes something by feeding their customers better food than their competitors. Nathaniel Ru and his two CEO counterparts were classmates at the Georgetown University. Learn more about Nathaniel Ru: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
The three pioneer in technology and thus facilitated a Sweetgreen website and mobile app through which 30 percent of the customers make their transactions. The three co-CEOs want to restructure management strategies at Sweetgreen. Sometimes, they close the corporate office five times yearly to allow all their staff to operate in Sweetgreen’s restaurants.
Sweetgreen recently opened its offices in Los Angeles. The company does not operate with a central headquarters, and its three co-CEOs remain bicoastal in their bid to expand the organization nationally. Nathaniel Ru says that they don’t require significant corporate primary areas of operation because they want to have a decentralized headcount.
The three co-CEOs studied entrepreneurship together at the Georgetown University. Their parents also started their business and were immigrants in Georgetown. The trio began their first restaurant in Georgetown because they saw the need to introduce healthy eating habits.
Nathaniel Ru encourages the youth to study more and be quick at building teams. It is easier to manage a business when operating as a team. He also supports other companies to stand for things greater than themselves. He maintains that anything someone does should be able to last longer than the individual doing it.
The company prides itself of having started with a higher purpose than the co-founders. The restaurant chain markets itself as a joint to purchase food and also a why group.
The ‘why’ but not ‘what’ changes the business tradition hence making Sweetgreen an outstanding food company. Professionally offering fresh and healthy meals to improve the health standards of the inhabitants of Georgetown makes the company a remarkable place to take salads.
All of Sweetgreen’s joints have to offer their products for the same purpose and have to operate within the original core values. All the customers, the community, and Sweetgreen have a stake in that at the end of the transaction; all the groups will have satisfaction.