Guilherme Paulus of CVC Brasil Takes over Brazil’s Travel and Tourism Industry

Brazil is entrepreneurial, and one in six adults is trying to launch a business or owns a new venture. One aspect that many individuals in Brazil would agree on is the fact that life as an emerging business professional is difficult, because of the numerous obstacles that an individual must overcome. Nevertheless, being an entrepreneur in the country can be rewarding because, on the surface, Brazil is a state where the lack of venture capital and high government taxes prohibit entrepreneurs from achieving their business dreams. A 2017 report by the World Bank ranked the country 125th out of 180 across the world in the ease of starting and managing a business. But, how does an entrepreneur such as Guilherme Paulus who specializes in travel and tourism become successful in a country that takes the 131st position in registering a property? Of course, with such a negative number working against entrepreneurs, Guilherme Paulus required a sound plan at the right time to accomplish his business dreams. He seized every opportunity from the onset in his idea to become the leader of tourism and accommodations in Brazil. Paulus formulated a plan that enabled him to listen to clients, government agencies, and his peers. Being a firm believer in listening has helped him to seek advice and listen to his elders. He encourages young business professionals to do so.

Who is Guilherme Paulus?

Born and raised in Sao Paulo, in 1949, Guilherme Paulus has become one of the most successful entrepreneurs in the country. Thanks to a vision he fostered and nurtured as a child, he has since been recognized for supporting the growth of Brazil’s economy. He studied business administration and joined IBM as an intern. When he turned 24 years old, Guilherme Paulus met Carlos Vicente Cerchiari, a local government official who had money but no business idea. Paulus introduced Vicente to the tour industry. Together , they formed CVC Brasil Operadora, a tour and travel agency that caters to various clients regardless of their level of source of income. The partnership was successful. Vicente worked with Paulus for about four years before leaving the tour and travel agency for him. The Story of Brazilian Entrepreneur Guilherme Paulus

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