Eucatex is one of Brazil’s biggest success stories. A company based on the idea production can take place while making small impact on the Earth turned into big profits for the Malufs, the company who has helmed Eucatex since the beginning.
Formed in 1951, Eucatex was created as a ceiling tile plant but with a twist. The family behind Eucatex believed that their products would benefit from using the eucalyptus tree as the key ingredient to their product.
Eucatex hoped this would lower their carbon footprint while creating an acoustic rich tile. Such ideas proved successful and it was not long after that Eucatex established offices in Buenos Aires. In time the company would ship to over 50 countries and create plants throughout South America. Recently, Eucatex is working a new line of paints while working on a new forestry leasing program.
Born in 1967, Flavio became part of a long line of successful entrepreneurs and innovators. As a mechanical engineering graduate from Armando Alvares Penteado (FAAP) Flavio Maluf kept to the high standards of his family and the ideals used to establish Eucatex. Flavio spent time abroad, studying business at New York University before returning home to Brazil.
Flavio began his time in the family business as part of the production division. After some time he moved through the sectors of Eucatex before gaining an executive position in the late 90’s. It would be just under a year later that Flavio would gain the title of president. It is through his innovation that Eucatex has been able to continue the trends of small environmental impact and business expansions and growing profits.
Small carbon footprints and big gains might have been unheard of decades ago. But for Eucatex and the Malufs, sticking to such goals proved beneficial and helped the company expand past the borders of its native Brazil. More products being added to the catalog and more plants opening, Eucatex is proof an industrial group can make big bucks while being green friendly. Flavio continues his message of securing the future for new entrepreneurs, and echoes those points on Twitter.