Reasons Why Jose Borghi is Among Brazilian’s Most Influential Advertisers
Jose Borghi, the founder of Mullen Lowe Brasil, makes it into the list of the most dominant advertisers in the Brazilian advertising industry. He has created a number of unforgettable adverts like the Mammals of Parmalat or the Sazon ad. These adverts are still remembered today. This is a great achievement especially for a person who was not sure on the career path to take until his sister took him to the theater to watch a performance. It was this experience that helped him decide on his future career.
Jose Henrique Borghi attended PUC Campinas where he undertook Advertising and Propaganda. His first job was with the Standart Ogilvy agency. He then moved a step further in his career and started his own advertising agency, BorghiErh, which was a joint venture with Erh Ray, his partner. In the beginning, the agency had no bank, godfather or investors on board meaning that they had to start from scratch. In December, 2006, Jose Borghi split up with his partner and the agency was bought by Lowe prompting it changed its name to Borghi Lowe. In the recent past, the agency merged with the Mullen group and Lowe & Partners to come up with the Mullen Lowe brand. He assumed the post of the co-CEO together with Andre Gomes.
From the onset, Jose stated that he realized early enough that nothing comes easy without putting in a lot of effort in order to achieve the desired results. Jose Borghi has been handling important campaigns for a number of brands. Jose has handled ads on behalf of Fiat, Delta Airlines, Globo, Procter, Asia Motors, Unilever, Electrolux, Folha Group, America On Line BankBoston, Coral Paints, American Express and many others. Mr. Borghi has amassed a number of awards in the course of his illustrious career in advertising. He has managed to scoop: Cannes Lions (14), The One Show Awards (10), London Festival Awards (7), New York Festival (11), Clios Awards (10) and Advertising Awards (15). Read full article : Here.